Three tools, none talking. Leads enter by phone, a website form, and Facebook — and land in three places nobody owns. The office phone's voicemail, a form inbox checked "when someone gets to it," and Messenger on the owner's personal phone. Each channel works alone. Together they guarantee something falls through every week.
Every lost job in the last 90 days traces to a follow-up that never went. We walked the last quarter's lost quotes one by one. Not one was lost on price. Not one went to a named competitor. Each died in the gap between "I'll get you that quote" and a message that was never sent.
The owner is the router. Quotes, callbacks, and scheduling all wait on one person's memory — usually reconstructed in the truck between jobs. The crew is solid. The work is good. But nothing moves until the owner remembers it exists, and by 7pm the owner is done remembering.
Follow-up has no owner. It's nobody's job, so it's the owner's job, so it slips. Every symptom above — the scattered channels, the dead quotes, the 10pm catch-up texts — is the same gap wearing a different shirt. Fix the ownership of follow-up and the other three problems shrink on their own.
One Lead Rescue queue. Every inquiry — phone, form, Facebook — captured in one place, assigned to a person, given a deadline, with same-day drafts written and waiting for approval. Nothing rides on memory. Live in two weeks.
- The website rebuild. The site is dated, but it isn't the bottleneck — leads already arrive. New paint on a leaking pipe.
- The CRM migration. A heavy tool over the same gap. Follow-up with no owner slips inside a CRM just as fast as it slips in a text thread.
- The review-automation idea. Real, and worth doing — but third. Rescued jobs generate the reviews.
A 30-minute walkthrough of the queue. The owner approves drafts from their phone — no new software to learn, no logins for the crew on day one.
The map is yours either way. Build with us, build it yourself, or sit on it.