Start with a real unanswered inquiry
A customer asks a question on Tuesday. By Friday, nobody knows whether someone replied. The first job is to find where that handoff broke: capture, ownership, a due date, or visibility.
Give each inquiry one next step
- List the channels you actually use.
- Record each open inquiry or quote in one place.
- Assign a person and a due date.
- Prepare a reply for review.
- Record the outcome and next action.
Check the tools you already pay for
Your existing customer or quoting software may already support reminders and follow-ups. Configure those first. A custom connection is worth considering when an important handoff is still missing.
Measure value before expanding
Track response time, overdue inquiries, staff review time, and accepted work. Additional sales are not all profit, and not every sale after a reminder was caused by it. Use your own baseline and job costs. No industry percentage can establish what your company is losing.
What Kova can help build
A shared inquiry list, approved channel connections, a next-action queue, and staff-reviewed message drafts. Start with one team and measure whether the work gets easier.
Tell Al about one follow-up that keeps getting missed.
See Lead Rescue and follow-up tools. If you need deeper mapping before a build, the optional Build Plan can help.